Privacy Policy & GDPR Rights

This Privacy Policy explains how Hat Noble collects, uses, shares, stores, and protects personal information when you visit our website, place an order, contact us, subscribe to our emails, or otherwise interact with our online store.

Hat Noble is operated by Yiwu Bapai Trading Co., Ltd, a business registered in China.

In this Privacy Policy, “Hat Noble,” “Hat Noble,” “we,” “us,” and “our” refer to the Hat Noble brand and its operating entity. “You” and “customer” refer to visitors, shoppers, account holders, subscribers, and other users of our website.

This Privacy Policy should be read together with our Cookie Policy, Refund & Return Policy, Shipping Policy, and Terms of Service.

1. Information We Collect

We collect personal information that you provide directly, information collected automatically when you use our website, and information provided by service providers that help us operate our store.

Information you provide to us may include:

Name, email address, phone number, billing address, and shipping address.

Order details, including products purchased, order value, delivery details, return requests, refund requests, and customer service history.

Account information, if you create or use a customer account.

Customer service messages, product questions, reviews, feedback, or other communications.

Marketing preferences, such as newsletter subscription status and email opt-in choices.

Any other information you choose to provide when contacting us.

Information collected automatically may include:

IP address, device type, browser type, operating system, and language settings.

Pages viewed, products viewed, referring pages, search terms, session activity, and approximate location information.

Cookie identifiers, analytics data, and similar tracking technology data.

Information used to detect fraud, protect our website, and improve store performance.

Payment information:

Payment information is processed securely by our payment service providers, such as PayPal and other payment gateways available at checkout. We do not store your full credit card number or full payment card details on our own servers. We may receive limited payment-related information, such as payment status, transaction reference, billing details, and fraud screening results.

Sensitive personal information:

We do not intentionally collect sensitive personal information such as race, ethnicity, religious beliefs, health information, biometric data, or political opinions. Please do not send sensitive personal information to us unless specifically required for a lawful and necessary purpose.

2. How We Use Your Information

We use personal information for the following purposes:

To process, confirm, fulfill, and deliver your orders.

To send order confirmations, shipping updates, delivery notifications, and customer service messages.

To process returns, refunds, exchanges, and after-sales support.

To respond to questions, product inquiries, feedback, and customer support requests.

To improve our website, product selection, store layout, shopping experience, and customer service.

To personalize content, remember preferences, and improve website functionality.

To detect, prevent, and investigate fraud, unauthorized transactions, security incidents, abuse, or illegal activity.

To send marketing emails, promotions, product updates, and brand news when you have subscribed or where otherwise permitted by law.

To measure advertising, marketing, and website performance, where permitted by applicable law.

To comply with legal, tax, accounting, regulatory, customs, logistics, and recordkeeping obligations.

To enforce our terms, policies, agreements, and legal rights.

3. Legal Bases for Processing Personal Information

If you are located in the European Economic Area, the United Kingdom, Switzerland, or another region with similar data protection laws, we process your personal information only when we have a valid legal basis.

Contract

We use this basis when processing is necessary to provide products or services you requested. For example, we process your order, arrange shipping, handle returns, and provide customer support.

Consent

We use this basis when you have given us permission to process your information for a specific purpose. For example, newsletter subscriptions, certain marketing communications, and non-essential cookies where consent is required.

Legitimate Interests

We use this basis when processing is reasonably necessary for our business and does not override your privacy rights. For example, improving our website, preventing fraud, securing our store, analyzing store performance, and responding to customer inquiries.

Legal Obligation

We use this basis when processing is necessary to comply with applicable laws and regulations. For example, tax records, accounting obligations, customs documentation, legal claims, and regulatory requests.

4. Cookies and Tracking Technologies

We use cookies, pixels, tags, local storage, and similar technologies to operate our website, remember your preferences, improve your shopping experience, analyze traffic, and support marketing or advertising activities where permitted.

Types of cookies may include:

Essential Cookies

These are required for the website to work properly, such as cart, checkout, security, account login, fraud prevention, and store functionality.

Performance and Analytics Cookies

These help us understand how visitors use our website, which pages are useful, and how we can improve the shopping experience.

Preference Cookies

These help remember choices such as language, region, currency, and browsing preferences.

Marketing Cookies

These may help us measure campaigns, show relevant ads, or understand product interest, where allowed by applicable law.

Where required by law, we will ask for your consent before using non-essential cookies or similar tracking technologies. You can manage cookie choices through our cookie banner or preference tools where available. You can also control cookies through your browser settings.

Please note that disabling certain cookies may affect website functionality, including cart, checkout, account, and personalization features.

For more information, please read our Cookie Policy.

5. Marketing Communications

If you subscribe to our newsletter or marketing emails, we may send you updates about new products, promotions, offers, style guides, and brand news.

You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at hello@hatnoble.com.

After you unsubscribe, we may still send non-marketing messages related to your orders, account, shipping, customer service, legal notices, or other transactional matters.

6. How We Share Personal Information

We do not sell your personal information for monetary compensation. However, we may share personal information with trusted service providers and partners who help us operate our business, provide services, process orders, and improve our store.

We may share information with:

Shopify, which provides our ecommerce platform, store infrastructure, checkout, hosting, and related services.

Payment processors, such as PayPal and other payment gateways available at checkout.

Shipping and logistics providers, so your order can be delivered and tracked.

Email and marketing service providers, when needed to send newsletters, order updates, or promotional messages.

Analytics and advertising partners, where permitted by law and subject to your cookie or privacy choices.

Customer service tools, when needed to respond to questions, returns, refunds, or support requests.

Fraud prevention, security, and compliance providers, to protect our store and customers.

Professional advisers, such as accountants, legal advisers, auditors, or insurers, where necessary.

Government authorities, regulators, courts, or law enforcement, when required by law or necessary to protect legal rights.

Our service providers are authorized to use personal information only as needed to provide services to us or as otherwise permitted by applicable law.

Because our store is powered by Shopify, your personal information may also be processed by Shopify in accordance with Shopify’s applicable privacy terms.

7. International Data Transfers

Hat Noble is operated by a business registered in China, and our service providers may be located in or process information in multiple countries, including China, the United States, Canada, Europe, and other regions where our service providers operate.

If you are located outside these countries, your personal information may be transferred, stored, or processed in a country that may have different data protection laws from your country of residence.

Where required by applicable data protection laws, we rely on appropriate safeguards for international transfers, such as contractual protections, service provider commitments, platform safeguards, or other legally recognized transfer mechanisms.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Order and transaction records may be retained as needed for tax, accounting, customs, refund, chargeback, fraud prevention, and legal recordkeeping purposes.

Customer service records may be retained as needed to resolve inquiries, improve support, and maintain business records.

Marketing information is retained until you unsubscribe, withdraw consent, or request deletion, unless we are legally allowed or required to retain certain records.

Cookie and analytics data may be retained according to the settings of our website, Shopify, analytics tools, or other service providers.

When personal information is no longer needed, we will delete, anonymize, or securely retain it in accordance with applicable laws and business requirements.

9. GDPR and European Privacy Rights

If you are located in the European Economic Area, the United Kingdom, Switzerland, or another region with similar privacy laws, you may have additional rights regarding your personal information.

Your rights may include:

Right to be informed

You have the right to know how we collect and use your personal information.

Right of access

You may request a copy of the personal information we hold about you.

Right to rectification

You may request correction of inaccurate or incomplete personal information.

Right to erasure

You may request deletion of your personal information where applicable.

Right to restrict processing

You may ask us to limit how we process your personal information in certain circumstances.

Right to data portability

You may request a copy of certain personal information in a structured, commonly used, machine-readable format.

Right to object

You may object to certain processing activities, including direct marketing and some processing based on legitimate interests.

Right to withdraw consent

Where processing is based on consent, you may withdraw that consent at any time.

Rights related to automated decision-making

You may have rights regarding decisions made solely by automated processing that produce legal or similarly significant effects.

Right to lodge a complaint

You may lodge a complaint with your local data protection authority if you believe your privacy rights have been violated.

We do not intentionally make decisions based solely on automated processing that produce legal or similarly significant effects for customers.

To exercise your privacy rights, please contact us at hello@hatnoble.com. Please include “Privacy Request” in the subject line and provide enough information for us to verify and respond to your request.

For security reasons, we may need to verify your identity before fulfilling a privacy request. We will respond within the timeframe required by applicable law.

10. U.S. State Privacy Rights

Depending on your U.S. state of residence, you may have privacy rights under applicable state privacy laws. These rights may include the right to access, correct, delete, or obtain a copy of personal information, and the right to opt out of certain types of data sharing, targeted advertising, or sale of personal information where applicable.

We do not sell personal information for monetary compensation. However, some analytics, advertising, or marketing activities may be considered “sharing,” “targeted advertising,” or similar terms under certain privacy laws.

You may contact us at hello@hatnoble.com to make a privacy request.

11. Security

We use reasonable administrative, technical, and organizational measures to help protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

However, no method of internet transmission, website operation, or electronic storage is completely secure. We cannot guarantee absolute security, but we work to protect your information using reasonable safeguards and trusted service providers.

12. Children’s Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children.

If you believe a child has provided personal information to us, please contact us at hello@hatnoble.com, and we will take appropriate steps to review and delete the information where required.

13. Third-Party Links and Social Media

Our website may contain links to third-party websites, social media platforms, payment providers, shipping tracking tools, or other services that we do not control.

We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.

We encourage you to review the privacy policies of any third-party services before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, services, legal requirements, technology, or privacy practices.

When we update this policy, we will revise the “Last updated” date at the bottom of this page.

Your continued use of our website after an updated policy is posted means the updated policy applies to your future use of our website.

15. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or need help with a privacy-related request, please contact us:

Brand: Hat Noble
Operating Entity: Yiwu Bapai Trading Co., Ltd
Registered in: China
Email: hello@hatnoble.com
Website: https://www.hatnoble.com

Last updated: May 30, 2026